The Best Instagram Posting Hours in 2023 (Real-Life Data)

When to post on Instagram?

Instagram posts should be made at this hour (in Eastern Standard hour, EST);

  • Tuesday at 9 AM
  • Thursday at 12 AM
  • Friday at 5 AM

The optimum time to post is often between 6 and 11 am (PST) if you’re searching for a general guideline.

Posting at the RIGHT moment frequently provides you an additional boost in terms of likes, followers, etc. when it comes to Instagram interaction.

But here’s the thing: there isn’t a general formula for when to post anything on Instagram to get more likes. It relies on a number of variables, such as;

  • Your viewers
  • Their demographics
  • Their levels of interest in the stuff you post
  • What hashtags do you use for the broadest reach, and so on

In light of this, we’ll discuss some of the ideal hours and days for Instagram posting.

Without further ado, let’s begin.

How to Post on Instagram at the Right Time for Likes

Best Time to Post on Instagram

The Instagram Algorithm: How Does It Works?

It’s crucial to understand the Instagram algorithm. As a result, your Instagram reach, likes, and engagement will be affected.

Instagram takes into account the following data set:

  • The captions and alternative text used for videos or photographs
  • The hashtags
  • Including your Instagram posting frequency in the content quality score,
  • Engagement with followers, other people tagging you, etc.
  • Overall user interaction with the reels, videos, or photographs

In addition to the aforementioned factors, the Instagram algorithm also considers users’ interests and relevance.

Instagram will show a user more of a particular type of material if it discovers that they like it.

In a nutshell, increase the number of likes, tags, comments, and shares on your Instagram posts and reels to make them more popular.

Instagram's ideal posting period is:

(Pacific Standard Time) According to Social Pilot:
  • Monday: 9 am to 10 am
  • Tuesday: 9 am to 10 am
  • Wednesday: 5 am, 11 am, and 3 pm
  • Thursday: 12 pm and 5 pm
  • Friday: 9 am to 10 am and 5 pm to 6 pm
  • Saturday: 8 am to 12 pm
  • Sunday: 10 am to 2 pm

Accordcing to Influencer Marketing Hub (Central Time US):

  • Monday: 5 AM, 11 AM, 12 PM, 1 PM
  • Tuesday: 7 AM, 8 AM, 9 AM, 10 AM
  • Wednesday: 5 AM, 6 AM, 9 AM, 10 AM, 11 AM
  • Thursday: 6 AM, 11 AM, 12 PM, 1 PM
  • Friday: 7 AM, 2 PM, 3 PM, 4 PM
  • Saturday: 6 AM, 8 AM, 9 AM, 10 AM
  • Sunday: 1 AM, 6 PM, 7 PM, 8 PM

According to HootSuite (US Pacific Time):

  • Monday: 12:00 PM
  • Tuesday: 9:00 AM
  • Wednesday: 11:00 AM
  • Thursday: 11:00 AM
  • Friday: 2:00 PM
  • Saturday: 9:00 AM
  • Sunday: 7:00 PM

The various studies had a number of variances, as you can see above. We advise you to test the aforementioned hours while keeping your target market in mind. Try out various times to determine when to post on Instagram the BEST.

Best Time to Post Reels on Instagram in 2023

Did you realise that 1 billion Instagram Reels are shared over DMs every day? Instagram Reels are frequently interesting and fun.

Want to know when to upload videos on Instagram for maximum virality?

Here are the ideal days and times of the week to post Instagram reels (Eastern Time Zone), per Influencer Marketing Hub;

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 AM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

To have a better understanding, take a look at the chart below.

Best Time to Post Reels on Instagram in 2023

The following excellent advice can help your Instagram reels go viral in 2023.

  • Reuse the reel that is currently in operation. Reworking on your best-performing reels is one of the simplest methods to expand your audience. Create fresh versions centred around the same style or music if you already have an Instagram Reel that has a significant following. Increase the engagement by including new transitions, layers, etc.
  • Employ a green screen. The green screen option on Instagram reels is its best feature. Enter “Green Screen” into the Add Media search bar in Instagram reels. You may get the classic effect for moving subjects on backdrops with the green screen tool.
  • Make automatic reels. In order to automatically produce reels, Instagram has debuted a new tool called “Auto Reels”. If you like, you can also include any audio in your Instagram Reels.

The Best Instagram Posting Strategies, Proven Over Time

Undoubtedly, a variety of elements play a role in the development of your Instagram.

What time you post is one of the key criteria. Do you want to know when to publish on Instagram the most effectively? Here are 3 tested strategies for you.

Tips to Find Your Best Time to Post on Instagram

Play around with various times

The greatest strategy to increase views is to experiment with different Instagram posting timings.

In this manner, you may quickly determine what appeals to your specific audience the most. Track your engagement rates while experimenting with posting at various times of the day.

Knowing your followers’ demographics is ALWAYS a good idea. Plan your postings if you have followers who are in different time zones.

You can schedule your articles to go live at various times using social media scheduling apps like Buffer, HootSuite, etc.

Here is a screenshot of Buffer’s dashboard;

Tips to Find Your Best Time to Post on Instagram1

Buffer will display a list of all your social media actions, such as; as you can see above.

  • The best time of your top posts
  • Reach
  • Impressions
  • Likes
  • Engagement rate and much more

When your audience is online, post

Posting when the majority of your followers are online is the key to increasing engagement on your Instagram posts or reels.

Knowing MORE about the demographics of your audience is crucial at this point.

The “Most Active Times” of your Instagram account can be instantly determined by using Instagram statistics.

This is how it appears;

Tips to Find Your Best Time to Post on Instagram

As you can see, you can quickly get this information utilising Instagram analytics;

  • Follower growth
  • Their top locations
  • Age range
  • Gender
  • Most active times of your followers

Post solely at certain times (whether they be videos, regular posts, or reels) once you’ve determined when your followers are most active. You can engage your Instagram followers the most this way.

You can start off by posting three times every day. Consider providing several sorts of content according to your niche and audience for the best results.

Monitor and examine the analytics for Instagram. Check out your best options for user involvement. Do more of what is effective.

The Most Mind-Blowing Instagram Statistics for 2023

Looking for some eye-catching Instagram statistics? I’ve put together a list for you.

Who on Instagram has the most followers?

With more than 565 million followers, Cristiano Ronaldo leads the Instagram leaderboard. He is a professional footballer from Portugal who is thought to be worth over $500 million.

In 2023, how many people will be using Instagram?

Instagram will have more than two billion active monthly users by 2023. The average Instagram user is under 34 years old. Most Instagram users (87%) are international.

52.2% of Instagram’s users are men, and 47.8% are women (HootSuite).

Is Instagram among the most widely used social networking sites?

Yes, with 2 billion monthly active users, Instagram is currently the FOURTH most used social media network. Instagram trails Facebook, YouTube, and WhatsApp in terms of daily active users across the globe.

What is the most popular Instagram user activity?

Nearly 70% of users post or share photographs and videos on Instagram, according to DataReportal.

Since Instagram is a platform for exchanging images, millions of users either upload NEW photos or share existing ones every single day.

Which nation has the largest Instagram user base?

With 249 million users coming in from India, Instagram has the most users worldwide, according to HootSuite. With 147 million users, the U.S. comes in second place, followed by Brazil with 117 million users.

How much time does the typical Instagram user spend there?

The majority of users use Instagram for 11.7 hours a month on average. According to eMarketer, Americans use Instagram for about 30 minutes each day.

Final ideas on when to upload videos to Instagram

There is no one time that works for everyone when it comes to posting on Instagram.

Why? Because your followers’ demographics, the types of videos you upload, and other factors all affect when to post on Instagram.

Find the ideal time to publish on Instagram for your business using the aforementioned timings as a guide. Practise A LOT with various times.

Have any inquiries? Please tell us in the comments.

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